As a Learning Designer at Data Analysis Inc. (DAI), I was tasked with creating a logo concept for their newly launched leadership program. The design integrates a modern, dynamic aesthetic, symbolizing growth, direction, and the elevation of leadership. Key elements include geometric shapes and a color palette that conveys innovation and forward momentum, all while maintaining professional clarity and sophistication.
The journey moved from a concept board utilizing the company’s color palette to four options and then two final options. At the conclusion, I created a base template in PowerPoint before moving on to the next project.