Branding: Somerville Architects

Marketing Director | 2007 – 2010
  • Pioneered a role dedicated to directing all marketing functions with a focus on sustainability;
    collaborated directly with SMEs to develop targeted marketing materials for various aspects of the firm, including architecture, engineering, and interior design
  • Initiated and successfully led school referenda campaigns, worked closely with political action
    committees in various communities to secure three successful referenda in three years
  • Prepared proposals for multi-million dollar projects for diverse entities, such as the Veteran’s Administration, municipalities, medical facilities, and higher education
  • Utilized both print and electronic media to promote architectural and engineering projects effectively
  • Coordinated and designed all photography, digital media, print collateral, web, and signage
  • Established and evaluated an annual budget, handled all aspects of design coordination, and initiated the implementation of a new customer and marketing database (CRM) to streamline communication and documentation of projects and campaigns.