Spearheaded the rebranding and marketing of multi-dimensional brand through a comprehensive digital media strategy, public awareness campaigns, and community partnerships, resulting in significant increases in brand recognition, class attendance, and cross-departmental sales
Initiated and oversaw an innovative text marketing campaign, leveraging customer data and sign-ups, concurrently bridging internal communication gaps through strategic technology implementation and staff training, emphasizing brand coherence
Managed budget planning and evaluation, represented the brand at trade shows and wellness fairs, and oversaw all design elements, including photography, digital media, print collateral, and signage -including creating a new logo to encapsulate the 60-year-old brand.
Pioneered the instructional design of wellness class content, focusing on long-term healthcare training and development.
Utilized Salesforce to track training attendance and manage accounts, bolstering Streu’s medical education position.
Assumed leadership of all marketing functions in a newly established role, specializing in sustainability
Closely collaborated with SMEs to craft targeted marketing materials for various facets of the firm, encompassing architecture, engineering, and interior design
Contributed to the co-designing of a Silver Addy Award-winning logo, underscored the firm’s
Commitment to design excellence and showcasing our diverse service offerings
Successfully managed proposal preparation and interview processes for multi-million dollar projects, including notable successes such as UW Madison’s Camp Randall Stadium renovations.
Prepared proposals catered to a diverse client base, including the Veterans Administration, municipalities, medical facilities, and higher education institutions.
Executed strategic promotions for architectural and engineering projects, from awards to final project launches, leveraging various tools such as press releases, social media, email marketing, and blogs.
Simultaneously managed the annual budget and coordinated all design aspects, from photography to print collateral and signage
Pioneered a role dedicated to directing all marketing functions with a focus on sustainability; collaborated directly with SMEs to develop targeted marketing materials for various aspects of the firm, including architecture, engineering, and interior design
Initiated and successfully led school referenda campaigns, worked closely with political action committees in various communities to secure three successful referenda in three years
Prepared proposals for multi-million dollar projects for diverse entities, such as the Veteran’s Administration, municipalities, medical facilities, and higher education
Utilized both print and electronic media to promote architectural and engineering projects effectively
Coordinated and designed all photography, digital media, print collateral, web, and signage
Established and evaluated an annual budget, handled all aspects of design coordination, and initiated the implementation of a new customer and marketing database (CRM) to streamline communication and documentation of projects and campaigns.
