Category: Adobe InDesign

Branding: Long-Term Healthcare Pharmacy

Post author By jojoba
Post date March 10, 2024

Marketing Director | 2012-2014

Spearheaded the rebranding and marketing of multi-dimensional brand through a comprehensive digital media strategy, public awareness campaigns, and community partnerships, resulting in significant increases in brand recognition, class attendance, and cross-departmental sales
Initiated and oversaw an innovative text marketing campaign, leveraging customer data and sign-ups, concurrently bridging internal communication gaps through strategic technology implementation and staff training, emphasizing brand coherence
Managed budget planning and evaluation, represented the brand at trade shows and wellness fairs, and oversaw all design elements, including photography, digital media, print collateral, and signage -including creating a new logo to encapsulate the 60-year-old brand.
Pioneered the instructional design of wellness class content, focusing on long-term healthcare training and development.
Utilized Salesforce to track training attendance and manage accounts, bolstering Streu’s medical education position.

Adobe Illustrator Adobe InDesign Branding Marketing Design Photography Project Management SME Collaboration Vector Graphics

Branding: Architectural

Post author By jojoba
Post date March 10, 2024

Marketing Director | 2010 – 2012

Assumed leadership of all marketing functions in a newly established role, specializing in sustainability
Closely collaborated with SMEs to craft targeted marketing materials for various facets of the firm, encompassing architecture, engineering, and interior design
Contributed to the co-designing of a Silver Addy Award-winning logo, underscored the firm’s
Commitment to design excellence and showcasing our diverse service offerings
Successfully managed proposal preparation and interview processes for multi-million dollar projects, including notable successes such as UW Madison’s Camp Randall Stadium renovations.
Prepared proposals catered to a diverse client base, including the Veterans Administration, municipalities, medical facilities, and higher education institutions.
Executed strategic promotions for architectural and engineering projects, from awards to final project launches, leveraging various tools such as press releases, social media, email marketing, and blogs.
Simultaneously managed the annual budget and coordinated all design aspects, from photography to print collateral and signage

Adobe Illustrator Adobe InDesign Assessments Branding Curriculum Design Infographic Instructor Led Presentation Job Aid New Hire Onboarding Project Management SME Collaboration Vector Graphics

New Hire Orientation Design

Post author By jojoba
Post date December 10, 2022

I was tasked with creating the new hire orientation experience for DAI. The current orientation process was disjointed and lacked color and interest. The presentation included a full employee guide that included all orientation items. The guide was meant to accompany live training and be utilized for future resource needs.

Presentation designed in Powerpoint utilizing graphic integration from Photoshop and Adobe Illustrator
SME collaboration included key stakeholders, HR representatives, and the entire learning and development team
The guide was designed in Adobe Indesign with graphics from Adobe Illustrator
Custom infographics created to support ease of learning and the breakdown of large concepts

Adobe InDesign

Project Management: Architectural RFP Project Proposal

Post author By jojoba
Post date July 19, 2021

As Marketing Director for Somerville Architects, one of my responsibilities was to manage the entire RFP submittal process. This included interviewing SMEs from multiple architectural and engineering firms (both in-house and in different geographical regions) to glean pertinent information to fit the criteria of RFPs. This also included copywriting and editing, architectural photography coordination, past project data, version sharing and revisions from multiple teams at once, and strict adherence to the RFP guidelines and deadlines. I did this in addition to managing and designing all branding materials, signage, appeal, digital media, social media, and external advertising campaigns. We typically had 3-5 RFP submittals running in tandem.

Note: They have since updated their branding and logo; these data sheets will be out of date.

Adobe Illustrator Adobe InDesign Branding Marketing Design Photography Project Management SME Collaboration Vector Graphics

Branding: Architecture

Post author By jojoba
Post date July 9, 2021

Marketing Director | 2007 – 2010

Pioneered a role dedicated to directing all marketing functions with a focus on sustainability;
collaborated directly with SMEs to develop targeted marketing materials for various aspects of the firm, including architecture, engineering, and interior design
Initiated and successfully led school referenda campaigns, worked closely with political action
committees in various communities to secure three successful referenda in three years
Prepared proposals for multi-million dollar projects for diverse entities, such as the Veteran’s Administration, municipalities, medical facilities, and higher education
Utilized both print and electronic media to promote architectural and engineering projects effectively
Coordinated and designed all photography, digital media, print collateral, web, and signage
Established and evaluated an annual budget, handled all aspects of design coordination, and initiated the implementation of a new customer and marketing database (CRM) to streamline communication and documentation of projects and campaigns.