Spearheaded the rebranding and marketing of multi-dimensional brand through a comprehensive digital media strategy, public awareness campaigns, and community partnerships, resulting in significant increases in brand recognition, class attendance, and cross-departmental sales
Initiated and oversaw an innovative text marketing campaign, leveraging customer data and sign-ups, concurrently bridging internal communication gaps through strategic technology implementation and staff training, emphasizing brand coherence
Managed budget planning and evaluation, represented the brand at trade shows and wellness fairs, and oversaw all design elements, including photography, digital media, print collateral, and signage -including creating a new logo to encapsulate the 60-year-old brand.
Pioneered the instructional design of wellness class content, focusing on long-term healthcare training and development.
Utilized Salesforce to track training attendance and manage accounts, bolstering Streu’s medical education position.
