Branding: Streu’s Pharmacy

Marketing Director | 2012-2014
  • Spearheaded the rebranding and marketing of Streu’s multi-dimensional brand through a comprehensive digital media strategy, public awareness campaigns, and community partnerships, resulting in significant increases in brand recognition, class attendance, and cross-departmental sales
  • Initiated and oversaw an innovative text marketing campaign, leveraging customer data and sign-ups, concurrently bridging internal communication gaps through strategic technology implementation and staff training, emphasizing brand coherence
  • Managed budget planning and evaluation, represented the brand at trade shows and wellness fairs, and oversaw all design elements, including photography, digital media, print collateral, and signage -including creating a new logo to encapsulate the 60-year-old brand.
  • Pioneered the instructional design of wellness class content, focusing on long-term healthcare training and development.
  • Utilized Salesforce to track training attendance and manage accounts, bolstering Streu’s medical education position.