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Marketing Director | 2012-2014
- Spearheaded the rebranding and marketing of Streu’s multi-dimensional brand through a comprehensive digital media strategy, public awareness campaigns, and community partnerships, resulting in significant increases in brand recognition, class attendance, and cross-departmental sales
- Initiated and oversaw an innovative text marketing campaign, leveraging customer data and sign-ups, concurrently bridging internal communication gaps through strategic technology implementation and staff training, emphasizing brand coherence
- Managed budget planning and evaluation, represented the brand at trade shows and wellness fairs, and oversaw all design elements, including photography, digital media, print collateral, and signage -including creating a new logo to encapsulate the 60-year-old brand.
- Pioneered the instructional design of wellness class content, focusing on long-term healthcare training and development.
- Utilized Salesforce to track training attendance and manage accounts, bolstering Streu’s medical education position.
